2015.5 Dodge Viper offers TA 2.0 package for ‘sold orders’

Sales up since price decrease

    The 2015.5 Dodge Viper is on sale now with a good amount of upgrades in addition to that lower ($84,995) sale price. GTS and the new TA 2.0 models will be offered for customer “sold orders,” too. That means that dealers can place a customer order ("sold" order) rather than order them to stock on their lots.

    Sales of the Viper are up 26 percent year-to-date since the price decrease. Even the TA 2.0 stops at $101,995, while the GTS goes for $107,995 with standard leather, Alcantara and a Harman Kardon 18-speaker sound system. Dodge says the new base price is actually less than the 1992 model in today’s dollars.

     “The jump in Viper’s September sales after we announced the new $84,995 starting price showed that the overall repositioning to competitively price Viper with the first 1992 model was on target. But that was just the start,” said Tim Kuniskis, president and CEO, Dodge and SRT. “Today, we’re expanding the Viper lineup by offering the track-ready Viper TA 2.0 and GTS models with even more content. This limited-production, hand-built supercar is the flagship of the Dodge brand, and we will continue to show our commitment to its future.”

    The Viper’s massive 8.4-liter V10 makes 645 hp and 640 lb-ft of torque only when paired with a six-speed Tremec manual transmission. In the base model, it comes with Brembo brakes, 18-/19-inch Rattler wheels, HID headlights and LED daytime running lights. Inside, buyers get a 7-inch reconfigurable driver information display, 8.4-inch Uconnect Touch multimedia center with Parkview rear backup camera, 3-D navigation with Sirius XM and Travel Link, SRT Performance Pages, launch control, 12-Speaker Harman Kardon audio system, three-spoke flat-bottom steering wheel, Keyless Enter ‘N Go, push-button start and power adjustable pedals.

     Upgrading to the GT model nets you Napa leather, Viper-badged aluminum sill plates, a two-mode sport suspension, five-mode ESC system, better brakes and power seats.

     The new TA 2.0 Special Edition comes with even more goodies, including a high-performance aero package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track, two-piece Brembo rotors, 18-/19-inch Sidewinder wheels, Pirelli P Zero Corsa Tires, carbon-fiber structural X-Brace, rear carbon-fiber applique, TA front splitter, TA aero wing assembly kit, TA front decal, TA sill decal, interior accent stitching and car cover.

    Finally, there’s the GTS. The top Viper gets unique wheels and badging, Napa leather and the good sound system. The Ceramic Blue Edition differentiates the car even more with blue paint, black stripes, orange brake calipers and a rear carbon-fiber appliqué.

    The 2015.5 Viper will start arriving in dealerships in the first quarter of 2015.